CHURCHILL DOWNS

Churchill Downs wanted to redesign websites for casinos in their southern family. I was the project manager and lead graphic designer for the project. I worked with the creative directors and managers of each casino to create unique styles with individual representations for each casino while staying in line with Churchill Downs's corporate concepts.

Over several years, 6 websites were redesigned, with 15 commercials, 116 interchangeable motion graphic videos, 135 unique ads for print and digital campaigns (per casino a month), 2,725 posters and casino displays (printed in house),(per year), 64 Billboards updated annually in 5 states.